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How to choose the right tech stack for your startup

Pick tools that help you ship fast today without boxing you in tomorrow. A concise, practical guide for founders and product teams.

Zak Kann
By Zak Kann5 min readUpdated August 8, 2025
architecturetechnologystartupsdecision-making

Choosing a tech stack is a leverage decision. The tools you pick should make it easier to ship quickly now, while keeping your options open as you grow.

TL;DR

  • Optimize for speed to learning until product/market fit
  • Prefer boring, well‑supported defaults over trendy tools
  • Bias toward your team’s strengths and hiring market
  • Document decisions and revisit them on a cadence (e.g., quarterly)

The cost of wrong tech decisions

"The best time to plant a tree was 20 years ago. The second best time is now." - Chinese Proverb

This applies perfectly to technology decisions. You can’t undo past choices, but you can make better ones now. Poor choices can lead to:

  • Technical debt that slows down development
  • Scaling bottlenecks that limit growth
  • Difficulty hiring developers with the right skills
  • Security vulnerabilities that put your business at risk

Decision framework

Use this framework to evaluate technology choices:

1) Business requirements first

Always start with your business needs:

  • Performance requirements: How many users? What response times?
  • Security needs: Are you handling sensitive data?
  • Compliance requirements: GDPR, HIPAA, SOC2?
  • Budget constraints: Open source vs. commercial solutions?

2) Team capabilities

Consider your team's strengths:

// Example: Team assessment matrix
interface TeamSkills {
  javascript: 'expert' | 'intermediate' | 'beginner';
  python: 'expert' | 'intermediate' | 'beginner';
  devops: 'expert' | 'intermediate' | 'beginner';
  mobile: 'expert' | 'intermediate' | 'beginner';
}

const currentTeam: TeamSkills = {
  javascript: 'expert',
  python: 'intermediate',
  devops: 'beginner',
  mobile: 'beginner'
};

3) Long‑term vision

Think about where you'll be in 2-3 years:

  • Expected user growth
  • Geographic expansion plans
  • New feature requirements
  • Team size projections

Early stage (pre‑PMF)

Priority: Speed to learning and iteration

ComponentRecommendationWhy
FrontendNext.js (React)Page routing, server actions, huge ecosystem
BackendNext.js API routes or ExpressShare types, fast prototyping
DatabasePostgreSQL (Neon/Supabase)Reliable, generous free tiers, SQL
AuthClerk/Auth.jsOffload risk and complexity
HostingVercelZero‑config, preview envs, analytics

Growth stage (post‑PMF)

Priority: Scalability and team productivity

AreaRecommendationWhy
APIFastify or NestJSStructure, typings, better perf than bare Express
DataPostgres + RedisOLTP with caching/queues
AsyncBullMQ / RabbitMQBackground jobs, retries, rate limiting
InfraDocker + TerraformReproducible infra, CI/CD friendly
ObservabilityOpenTelemetry + (Datadog/New Relic)Traces, metrics, alerts
# Example docker-compose.yml for growth stage
version: '3.8'
services:
  app:
    build: .
    ports:
      - "3000:3000"
    environment:
      - NODE_ENV=production
      - DATABASE_URL=postgresql://user:pass@db:5432/myapp
    depends_on:
      - db
      - redis

  db:
    image: postgres:15
    environment:
      POSTGRES_DB: myapp
      POSTGRES_USER: user
      POSTGRES_PASSWORD: pass
    volumes:
      - postgres_data:/var/lib/postgresql/data

  redis:
    image: redis:7-alpine
    ports:
      - "6379:6379"

volumes:
  postgres_data:

Scale stage (established product)

Priority: Performance, reliability, and team specialization

  • Microservices only when team/org boundaries demand it (start with modular monolith)
  • Message queues (RabbitMQ, Kafka) for async processing and back‑pressure
  • Container orchestration (Kubernetes) when you have multiple services/teams
  • Observability first: SLOs, tracing, dashboards, on‑call hygiene

Common pitfalls

1) The "shiny object" syndrome

Problem: Choosing the newest, trendiest technology

Solution: Stick to proven technologies for critical systems

2) Over‑engineering

Problem: Building for scale you don't have yet

Solution: Start simple, refactor when needed

3) Under‑engineering

4) DIYing undifferentiated heavy lifting

Problem: Building auth, billing, or dashboards from scratch

Solution: Buy then tailor. Save custom builds for true differentiators

Problem: Ignoring future scale considerations entirely

Solution: Build for 10x growth, not 100x

Practical evaluation checklist

Before adopting a new technology, ask:

  • Community: Is there an active community and ecosystem?
  • Documentation: Is the documentation comprehensive and up-to-date?
  • Hiring: Can we easily find developers with this skill?
  • Maintenance: What's the long-term support outlook?
  • Performance: Does it meet our performance requirements?
  • Security: Are there known security issues or best practices?

Making the decision

Here’s a pragmatic approach:

  1. Prototype quickly with your top 2-3 choices
  2. Measure objectively using real metrics
  3. Consider the full lifecycle including maintenance
  4. Get team buy-in through collaborative evaluation
  5. Document your decision for future reference

Real‑world example: API framework choice

Let's say you're choosing between Express.js and Fastify for your Node.js API:

// Express.js (TypeScript)
import express from 'express';
const app = express();

app.get('/api/users/:id', async (req, res) => {
  const user = await getUserById(req.params.id);
  res.json(user);
});

// Fastify (TypeScript)
import Fastify from 'fastify';
const fastify = Fastify();

fastify.get('/api/users/:id', async (request, reply) => {
  const user = await getUserById((request.params as { id: string }).id);
  return user;
});

Express wins on: Ecosystem maturity, community size, hiring Fastify wins on: Performance, built‑in validation, TypeScript support

The choice depends on your specific priorities and constraints.


Key takeaways

  1. Business requirements drive technology choices, not the other way around
  2. Team capabilities matter more than theoretical perfection
  3. Start simple and evolve as you grow
  4. Document your decisions and reasoning
  5. Be willing to refactor when the technology no longer serves you

Remember: there’s no perfect stack—only the right one for where you are now. The best stack helps you ship quickly, scale sanely, and maintain quality as you grow.

Need a sounding board? I help SMBs and startups cut costs and ship faster with pragmatic architecture and automation. If that would help, reach out.

Zak Kann

About the author

Zak Kann helps SMBs cut costs and ship faster with AI automation, data pipelines, and internal tools.